Every month we put together an infographic containing some key stats from our latest insights report with parents.
For this particular report, we were curious to find out more about how parents approach planning and shopping for Back to School. We wanted to know about shopping for school; where they buy, how they budget, which retailers or brands they prefer, and more.
Check out the infographic below for some top-level stats from our Back to School report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
RELATED READING: Bite-Sized Insights: Back to School Offers
Back to School Insights From Parents
- 201 parents gave us feedback on 15 key questions.
- 45% of parents buy school uniforms and bags in August.
- 51% prefer to buy school books online.
- Eason is the #2 brand that parents said they liked for Back to School shopping
- Discounts/Offers followed by Convenience were the top 2 factors for choosing where to buy for school.
Interested to learn more?
If you’re ready to find out more from parents on Back to School with some highlights of what they were telling us and recommendations for brands and businesses, you can download our free mini highlights report on Parents and Back to School, just fill out our request form below to receive a copy of our report to your email. And if you want even more insights, you can also purchase the full report with detailed feedback and full appendices with verbatim answers from parents.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.