We’re still a long ways off Christmas 2021, but if there’s one thing we know from our recent survey asking parents about their Christmas gift giving plans, it’s that it’s never too early to start planning!
We were curious to know what kind of factors influence gift planning and purchasing decisions and when parents are likely to start thinking about the Christmas season in relation to their kids and families. We know that content exploring toys and gift ideas typically does well on Mykidstime but we wanted a bit more detail…
To find out, we did a deep dive into our content analytics. We also asked parents to tell us what time of the year they typically begin their Christmas planning and shopping. Read on to find out Christmas Planning Insights From Parents:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
In addition to using our content analytics as an interest gauge, we also regularly ask our engaged community of articulate parents for feedback on all kinds of topics affecting family life. Recently, we gathered views from parents on Christmas planning and shopping. Our trusted panels gave us feedback via our private ParentsandBrands platform, as well as via email.
Recommended Reading: Bite-Sized Insights: Christmas Planning
Christmas Planning Insights From Parents
As we’re mid-year and still pretty far from usual Christmas season planning time, here’s what parents looked at on Mykidstime.com in the three months running up to last year’s Christmas season (September, October and November 2020). We also have some interesting feedback from our trusted panel regarding their typical Christmas planning habits.
🎄 We saw a massive 444% increase to our toys & gifts content for these three months compared to the previous three!
This stat tracks with the results of our recent Bite-Sized Insights poll, where the majority of the parents we asked told us they do most of their Christmas shopping over these three months before December.
👀 The top viewed Toys & gifts articles over the last year were:
- Hot Toys for Christmas 2020 – Top Predictions
- Top Picks from the Big Aldi Toy Event
- Our Pick of Irish Websites You Can Buy Toys and Gifts From
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.