If you are a parent like us and wine o’clock is a term you’re familiar with, then you’ll also know that parents do often consume alcohol at home. Down time on the sofa with a glass of wine when the kids are tucked up can be a pleasure. We were curious to find out what parents are saying to us about if and when they buy booze for home consumption.
On Mykidstime.com, we provide a wide range of lifestyle content for parents, including content that gives parents ideas around drinks for both them and their children (the latter being the non-alcoholic kind of course!). We were curious to see how parents were engaging with this type of content. Our regular dive into our analytics revealed some interesting insights. Read on to find out Drinks Insights From Parents:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Even though our website has a name with kids in it, the audience is parents and we talk to them regularly about aspects of family life. Then we design content that we publish to engage them and help them in their lives.
Recommended Reading: What Parents Told Us About Shopping and Retail
Drinks Insights From Parents
Looking at recent website traffic data on Mykidstime we can see what type of content parents are looking at and what they enage with when it comes to ideas around drinks for them and their child. We also asked parents to give us feedback on buying alcohol.
🍷 Only 17% of parents buy alcohol for home consumption online.
👀 The top viewed drinks lifestyle articles in the last 3 months were:
- Win A Cocktail Hamper Worth €200 for Bar Quality Cocktails at Home
- Mouthwatering Mocktails Kids Will Love (+ 2 Cocktail Ideas For the Grownups)
- 7 Prosecco Cocktails You Can Make in Minutes
📍 77.9% of our 6M Pinterest audience are interested in Food & Drink. 11.3% are interested in alcoholic drink ideas and 6.5% in non-alcoholic drink ideas.
It’s always so interesting to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.