For parents, a family car is one of the most essential purchases they will make for their household, especially living in Ireland where public transport still has a long way to go. So what matters to parents when it comes to their family car? We are always curious to know what parents are engaging with on Mykidstime.com so we did a deep dive into our content analytics. We also asked parents to tell us their thoughts. Read on to find out Family Car Insights From Parents:

insights into family cars

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Lifestyle content on Mykidstime is always popular, in particular any content that gives parents ideas on driving safely, managing long car journeys, fitting car seats safely, and so on.

We also regularly ask parents for feedback on different topics affecting family life. We gathered views from parents on family cars. Our trusted panels gave us feedback via our private ParentsandBrands platform and on email.

Recommended Reading: What Parents Told Us About Managing Family Finances

Family Car and Car Travel Insights From Parents

Here’s what parents looked at on Mykidstime.com in the last 12 months on the topic of family cars and car travel. We also have some interesting feedback from our trusted panel.

ūüöóThere was an 19% drop in views on our car related content. As a direct result of the current pandemic, people are not using their cars as often as they once did.

ūüď≤ The top articles viewed in the last 12 months around cars were:

  1. 30 Fun Games for Car Journeys
  2. Top 10 Tips For Happy Car Travel With Kids
  3. Life-Saving Child Car Alert Device Wins EU’s Product Award

Parents engaged with our question “What is your top rated family car brand and why?” on Facebook, with over 12k reach and 1k engaged.

 

Family Cars infographic

It’s always so interesting to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.