We’ve now all spent over a year confined and cooped up in the home. Now that restrictions are beginning to ease and family days out are becoming possible once again, we were curious to investigate what kind of family day out themed content parents are engaging with on Mykidstime.com. What kinds of days out are most attractive for parents and families at the moment?
To find out, we did a deep dive into our content analytics. We also asked parents to tell us their thoughts and plans for upcoming family days out over the summer. Read on to find out Family Days Out Insights From Parents:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Mykidstime.com was originally founded as a way for Irish parents to find out details about local kid-friendly events, so it’s no surprise that content covering family days out in Ireland is always popular with our core audience.
In addition to using our content analytics as an interest gauge, we also regularly ask parents for feedback on all kinds of topics affecting family life. Recently, we gathered views from parents on their plans for future family days out. Our trusted panels gave us feedback via our private ParentsandBrands platform, as well as via email.
Recommended Reading: Bite-Sized Insights: Family Days Out
Family Days Out Insights From Parents
Here’s what parents looked at on Mykidstime.com in the last 3 months in comparison to the previous 3 months on the topic of family days out. We also have some interesting feedback from our trusted panel on what they plan on what types of days out are the most important to them in the coming months.
🚗 There was a whopping 339% increase in our family days out content for the last 3 months compared to the previous 3 months!
The steep rise can of course be attributed to the fact that strict lockdown restrictions have meant that days out were not an option for a long time but more and more parents are now looking for day-trip and event information as anti-coronavirus measures ease.
📈 In fact, we saw a massive 1,668% spike increase of family day out content traffic on the 29th of April, the day when Taoiseach Micheál Martin made a statement announcing the dates for when some lockdown restrictions will be lifted.
👀 The top viewed family days out lifestyle articles in the last 3 months were:
- Win a Picnic Set for Fun Days Out this Summer
- 10 Top Picks for Delightful Family Days Out Near Dublin
- 10 Amazing Offers for Fun Family Days Out from Waterways Ireland
👥 Our Facebook fans loved this article The Best Places to See Bluebells in Ireland as it offers a great seasonal and free activity to do with kids that is still COVID-19 restriction compliant.
It’s always so interesting to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.