[INFOGRAPHIC] Half of Parents Will Check out a New Recommended Product Straight Away

Jill Holtz 23 January 2023

Every month we put together infographics containing some key stats from our latest insights reports with parents.

For this particular report, we wanted to find out about parents and their views on influence. We were curious about We were curious about who parents trust for product and service recommendations, who influences their choices and more.

Check out the infographic below for some top-level stats from our Parents and Influence report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Insights From Parents About Influence

332 parents gave us feedback on 14 key questions.
95% of parents said they have recommended a product or service in the last year.
Health and Beauty Products or Services came 3rd for parents to leave a review.
49% of parents said they were hwill check out a product or service recommendation straight away.
70% of parents said they are influenced by online reviews.

Interested to learn more?

If you’re ready to find out more from parents about influence with some highlights of what they were telling us and recommendations for brands, you can download our free mini highlights report on Parents and Influence, just fill out our request form below to receive a copy of our report to your email. And if you want even more insights, you can also purchase the full report with detailed feedback and full appendices with verbatim answers from parents.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

Categories: Insights