Every month we put together an infographic containing some key stats from our latest insights report with parents.
For this particular report, we were curious to find out more about how parents approach shopping in-store versus online. We wanted to know what occasions, factors, products etc. would prompt them to choose one method over the other and more.
Check out the infographic below for some top-level stats from our In-Store vs Online Retail report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
RELATED READING: [INFOGRAPHIC] Over a Quarter of Families Use Mental Wellbeing Apps
In-Store vs Online Retail Insights From Parents
- 518 parents gave us feedback on 12 key questions.
- Almost 20% of parents say cheaper or free delivery would encourage them to shop online more.
- Books are the most popular product category parents prefer to shop for online.
- Alcohol is the #1 product category parents prefer to shop for in-store.
- 25% of parents say there’s a need for better sizing information on kids’ clothing and shoes.
Interested to learn more?
If you’re ready to find out more from parents on in-store versus online retail with some highlights of what they were telling us and recommendations for brands and businesses, you can download our free mini highlights report on Parents and In-Store Vs Online Retail, just fill out our request form below to receive a copy of our report to your email. And if you want even more insights, you can contact us now to purchase the full report with detailed feedback and full appendices with verbatim answers from parents.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.