Alongside their own hair and beauty regime, parents also have to look after the needs of their children from fun nail designs to hairstyles for special occasions and school and seasonal beauty products. So what matters to parents when it comes to hair and beauty? We are always curious to know what parents are engaging with on Mykidstime.com so we did a deep dive into our content analytics. We also asked parents to tell us their thoughts. Read on to find out Insights From Parents on hair and beauty:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Seasonal lifestyle content on Mykidstime is always popular, and hair and beauty content goes down really well. Parents enjoy a wide variety of articles in this category, everything from tips for hair care and hairstyles, to fun ideas for nails to do at home to beauty tips and advice.
We also regularly ask parents for feedback on different topics affecting family life. We gather views from parents through our social media channels, via our email panel list and also with parents talking to them on our dedicated, private ParentsandBrands platform.
Recommended Reading: Bite-Sized Insights: Hair Colouring
Insights From Parents on Hair and Beauty
Here’s what parents looked at on Mykidstime.com between September and November 2020 on the topic of hair and beauty. We also have some interesting feedback from our trusted panel.
We saw a 55% drop in views on hair and beauty content on Mykidstime in 2020, clearly reflecting that Mums had less opportunities to go out or wear makeup. But surprisingly there was a 122% jump in our Communion hairstyles content, even with communion season being postponed.
📲 The top articles viewed in 2020 around hair and beauty were:
- 48 Simply Stunning Hair Communion Hairstyles For Girls
- Create A Fairytale Look With 50 Fun And Easy Ideas For Disney Nails
- Susie O’Neill Shares 5 Beauty Routine Tips For Busy Mums
📍Our Pinterest fans loved our pin of Create a Fairytale Look With 50 Fun and Easy Ideas for Disney Nails, resulting in over 50k reach and 161 saves in the last 3 months.
It’s always fascinating to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.