As the year is coming to a close, we wanted to share some highlights from ParentsandBrands for 2021. This year we conducted qualitative insights studies with over 15k consumers across 23 sectors. Find out more of what we got up to in our 2021 “by the numbers” infographic.
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This year turned out to be a busy one for the ParentsandBrands team. Here are some of the highlights:
We asked 438 research questions to parents.
We published 23 sector analysis reports.
We had 15k parent responses.
We published 97 insights articles.
We delivered insights projects in Retail, Energy, Health & Wellbeing, Early Stage, Technology and Food & Drink.
Our research was cited by
- Irish Times
- RTÉ Radio 1
- Irish Independent
- Irish Daily Mail
- Pensions Awareness Week
- Retail Excellence Ireland
- Marketing Institute of Ireland
Our co-founder Jill was invited onto the Inside Marketing and That Great Business Show podcasts.
Two new team members joined us, welcome Karen and Caroline.
We’re looking forward to a busy year next year, we’ve got some exciting developments coming on our digital insights platform.
Wishing you all the best for 2022.