[INSIGHTS REPORT] 95% of Irish Parents Recommended a Product or Service in the Last Year
We ran a two week insights project asking parents different questions about influence and recommendations.
We were curious about how parents recommend, who they are influenced by, and more.
Read on to get some of those Insights into Parents and Influence and Recommendations and to download our free mini highlights report.
Get Insights Direct from Parents
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Influence and Recommendations
To gather these insights we ran an online survey on Mykidstime.com in December 2022 with 332 responses.
What We Asked Parents About Influence and Recommendations
Here’s a peek at of some of the key questions we asked parents:
- Which of these products/services are you most likely to leave a review for?
- When was the last time you recommended a product or service to family or friends, what as it?
- What are your thoughts about influencers and the products/services they feature on their social media?
- Would you say you are influenced by online reviews from other people?
A Selection of the Feedback from Parents About Influence and Recommendations
“I don’t tend to follow influencers because most of them are sponsored by the companies whose products they promote. There is one woman on Instagram though who promotes clothes for my age group, and I do look into the brands that she models.”
“Real reviews from real people – versatile products that are easy to use. I like videos that show how the products can be used especially for make-up.”
” If I’m buying or booking something or somewhere new I’ll check out reviews. Especially if I’m handing over hard earned cash. Goodness what did we ever do without reviews?
I would be afraid of being scammed and losing money or hackers gaining access to my bank accounts, so if it’s a new site that is generally why I check reviews.”
Download the Highlights Report
For a snapshot of insights from parents on influence and recommendations with some highlights of what they were telling us, download our free mini highlights report below on Parents and Influence and Recommendations.
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Influence and Recommendations Report, including full appendices of verbatim responses from our survey participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
