[INSIGHTS REPORT] Price Jumps Above Brand When it Comes to Buying Baby Products
We ran a two week insights project asking parents different questions about buying baby products.
We were curious about what matters to parents when it comes to trusting brands and products that they buy
for their baby.
Read on to get some of those Insights into Parents and Baby Products and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Baby Products
To gather these insights we ran an online survey on Mykidstime.com in July 2022 with 170 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in July 2022 with 16 panel participants.
What We Asked Parents About Buying for Baby
Here’s a peek at of some of the key questions we asked parents about buying baby products:
- What brands of supplements, if any, have you taken on your pregnancy journey?
- What baby and pregnancy brands do you like and why?
- What is important to you when it comes to skincare products for your baby?
- Where do/did you get ideas for baby/pregnancy items from?
A Selection of the Feedback from Parents About Baby Products
“Parents often feel pressured to buy lots of baby related accessories – half of the products they buy will never be used. Re pregnancy – very little options for clothing to buy in store – had to buy my pregnancy clothing all online.”
“New parents can be fooled into buying unnecessary and expensive products. Instagrammers gifted advertising is disingenuous and turns me off products.”
“Hard to navigate this new territory at first, one has to be careful not to overbuy things you don’t need.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Baby Products with some highlights of what they were telling us and recommendations for pregnancy and baby brands, download our free mini highlights report below on Parents and Baby Products.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Baby Products Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
