[INSIGHTS REPORT] Almost 3/4 of Parents are Making Small Changes to Combat Climate Change

climate change and sustainability

This month we ran a two week insights project asking parents different questions about how they feel about climate change and sustainability.

We were curious to hear their views on climate change, if and how they engage with the concept of sustainability and what changes they are making in their family life.

Read on to get some of those Insights into Parents and Climate Change and Sustainability and to download our free mini highlights report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

What You’ll Find in Our Highlights Report on Parents and Climate Change and Sustainability

To gather these insights we ran an online survey on Mykidstime.com in February 2022 with 146 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in February 2022 with 53 panel participants.

What We Asked Parents About Climate Change and Sustainability

Here’s a peek at of some of the key questions we asked parents about climate change and sustainability:

  1. What best describes your response to this statement: I am very concerned about climate change.
  2. What do you think local councils, government, retailers etc. could do to help overcome barriers?
  3. What else have you done in the last year to be more sustainable?
  4. Would you take more action if you knew it would make a difference? If yes, what would help you with this? If no, why not?

A Selection of the Feedback from Parents on Climate Change and Sustainability:

“Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to natural resources, we also need social and economic resources. Sustainability is not just environmental- ism.”

“Reducing waste, making smarter choices, being more conscious of litter and waste, having a continued concern for natural resources, making the home and workplace energy efficient, we are also a 1 car family and leave the car at home when possible.”

“Providing easy to understand, and easily accessible information on what we can do to help is one of the best ways to get people to get on board. Also, making things easy for people to make changes is the only way to promote bigger changes. Our very busy lives are made easier by convenience products in every aspect of our lives – food, transport, electronics, communication etc. If something makes our lives harder we are naturally reluctant to make the changes.

Often environmental changes make our lives a little bit more difficult i.e having to wash and dry plastic, tins, bottles etc before recycling, not using disposable items for cleaning, eating, washing etc. But if the information on what impact our little changes made were more prevalent in the community, maybe people would be more eager to make those changes. We have culture festivals and food markets but maybe we should be having more sustainability events to showcase ways to change, products to help us do that with practical tips and demonstrations.”

“Instead of taxing us to the point where this government are causing terrible poverty to families, put affordable options in place for people. It’s all only for well off people who are not affected by the massive impact of their taxes.”

Download the Highlights Report for Actionable Insights

For a snapshot of insights from parents on climate change and sustainability with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and Climate Change and Sustainability.

Download Our Free Highlights Report

climate change and sustainability

Ready for more?

This free version of the report contains just a few quick highlights. If you’re interested in viewing the full, in-depth version of the Parents and Climate Change and Sustainability Report, including full appendices of verbatim responses from our survey and panel participants, the full report is available to buy.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

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