[INSIGHTS REPORT] Majority of Parents Don’t Vet What Their Kids Are Watching
This month we ran a two week insights project asking parents about family entertainment.
We were curious to find out what and how families watch for home entertainment, whether they are going to the cinema, what they do for screen time and vetting what their kids watch. Just under 400 parents gave their feedback, actively shared their opinions and gave detailed commentary about family entertainment via an insights panel and an online survey. Read on to get some of those Insights into Parents and Family Entertainment and to download our free mini highlights report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Family Entertainment
To gather these insights we ran an online survey on Mykidstime.com in January 2022 with 169 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in January 2022 with 53 panel participants.
What We Asked Parents About Family Entertainment
Here’s a peek at of some of the key questions we asked parents about family wellbeing:
During lockdown family viewing entertainment habits changed. For your family, as we’ve come out of lockdown, has anything changed back or changed afresh in what or how you view?
How many of these paid streaming services is your family using?
Do you do a family movie night together? How often?
What is your process for vetting what your children view? Do you use any websites/apps/software to monitor or for checking the suitability of what the kids view?
A Selection of the Feedback from Parents on Family Entertainment
“We cancelled our TV subscription in favour of streaming services during lockdown and have never looked back. Most TV programmes can be found for free on RTE Player, Virgin Media Player and All 4. We pay for the year so it works out cheaper.”
“I particularly like the choice of shows on streaming services. You can restrict the age level to suit various family members which is good if you have younger children / teens accessing the content. I love the fact that there are no ads and I can watch whenever and wherever I like. For Spotify, it is great – you can have all of your favourite music easily accessible in one place.”
“My children are allowed a tiny bit (30mins) of TV after school to wind down with a snack. Then it’s homework, play and dinner. Then another 30 mins TV before bedtime routine. At the weekends or on holidays we will allow TV in the mornings for about an hour before activities.”
“We haven’t gone back to cinemas yet. We’ve got into the habit of watching movies at home and we’re not really cinema goers. I still don’t feel safe enough to sit in a confined space with other people!”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on family entertainment with some highlights of what they were telling us and recommendations for entertainment brands and businesses, download our free mini highlights report below on Parents and Family Entertainment.
Download Our Free Highlights Report
For a snapshot of insights from parents with highlights of what they were telling us and recommendations, download our free highlights report on Parents and Family Entertainment.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
