[INSIGHTS REPORT] 1 in 4 Parents Unable to Save Now
We ran a two week insights project asking parents different questions about family finance.
We were curious about what parents think about different aspects of managing their family’s finances, saving, helping their kids and more.
Read on to get some of those Insights into Parents and Family Finance and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Family Finance
To gather these insights we ran an online survey on Mykidstime.com in November 2022 with 375 responses.
What We Asked Parents About Family Finance
- Approximately what is your annual household income?
- When it comes to family finances, are there any financial services brands that you think are doing a good job of marketing and communicating with parents, and why?
- What do you use regularly to manage your day to day finances?
- If your child/teen has a savings account, what do they have?
- Have you made any changes to family life to combat rising costs of living? Tell us about these
A Selection of the Feedback from Parents About Family finance
“An information pack should be provided when having your baby on ideas how to save or open a savings account for them. Be ideal as it’s not something I would have thought about til they were older.”
“I think the next few years are going to be very tough on families financially. Saving is going to become more difficult. Planning for the future is so important and putting away what you can when you can, will help when times are tougher.”
“An easy to use spreadsheet and budget for families would be a great help to struggling families and also where to get help.”
Download the Highlights Report
For a snapshot of insights from parents on household finance with some highlights of what they were telling us, download our free mini highlights report below on Parents and Family Finance.
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Family Finance Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
