[INSIGHTS REPORT] Two Thirds of Families are Taking Different Vitamins and Supplements Since COVID
We ran a two week insights project asking parents different questions about family health.
We were curious about what matters to parents when it comes to family health as well as their views on health technology, pharmacies, health insurance, and more.
Read on to get some of those Insights into Parents and Family Health and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Family Health
To gather these insights we ran an online survey on Mykidstime.com in October 2022 with 468 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in October 2022 with 44 panel participants.
What We Asked Parents About Family Health
Here’s a peek at of some of the key questions we asked parents:
- What types of over the counter medicines do you buy regularly?
- Why do you visit your local pharmacy?
- If your family takes vitamins/supplements what do you buy regularly and why?
- Is there anything you think health insurers should be providing that they aren’t currently?
A Selection of the Feedback from Parents About Family Health
“Health insurers need to offer better help with children’s mental health issues, eg adults get free therapy consultations, nothing for kids.”
“Access to health care for young children is so bad. Weekend or evening appointments impossible to get, referred to hospital regularly for something a doctor could help with. On a waiting list to see consultant for almost a year...“
“I use the health app on my phone and I would often have a quick google about symptoms or for advice. I like Healthline and also the HSE and NHS websites too.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Famiy Health with some highlights of what they were telling us and recommendations for brands, download our free mini highlights report below on Parents and Family Health.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Family Health Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
