[INSIGHTS REPORT] 38% of Parents Prefer to Buy Technology from Specialist Retailers
We ran a two week insights project asking parents different questions about how they feel about technology for the family.
We were curious to hear their views on technology for the home; where they buy, what their kids do online, which technology retailers and brands they prefer, and more.
Read on to get some of those Insights into Parents and Family Technology and to download our free mini highlights report.
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What You’ll Find in Our Highlights Report on Parents and Family Technology
To gather these insights we ran an online survey on Mykidstime.com in June 2022 with 315 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in June 2022 with 20 panel participants.
What We Asked Parents About Family Technology
Here’s a peek at of some of the key questions we asked parents about technology:
- How do you choose what family technology to buy?
- How many devices do you have in your home?
- What concerns, if any, do you have about your children being online?
- Which family technology retailers do you like and why?
A Selection of the Feedback from Parents About Technology
“All I can say is do your research before purchasing technology, do your research on online sites that pop up on social media or search engines, invest in good security (loads of affordable deals available for a year cover).”
“Technology is great and can be educationally beneficial but it is important to have realistic expectations of the impact that technology can have and to ensure that a dependece on things such as tablets in everyday life of children doesn’t become an issue..”
“It is everyone’s responsibility – parents, kids, tech companies, schools, government etc. There needs to be a buy in by all parties. Safe use of technology is as important as road safety – the online world is the new traffic!”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Family Technology with some highlights of what they were telling us and recommendations for retailers and brands, download our free mini highlights report below on Parents and Family Technology.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Family Technology Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
