[INSIGHTS REPORT] Two Thirds of Families Have Switched to Own Brand to Save Money on Food
We ran a two week insights project asking parents different questions about grocery shopping and buying food products.
We were curious about their food shopping habits, views on offers, buying products for their family and more.
Read on to get some of those Insights into Parents and Grocery & Food and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Grocery & Food
To gather these insights we ran an online survey on Mykidstime.com in January 2023 with 445 responses.
What We Asked Parents About Food Shopping
Here’s a peek at of some of the key questions we asked parents:
- Where do you do your main grocery shop and why?
- Which of these describes your loyalty to supermarkets?
- What food brands are you loyal to and why?
- What would make you try a new kids food product?
A Selection of the Feedback from Parents About Grocery Shopping and Buying Food Brands
“While the range of available snacks and ready-made food seems to increase, there appears to be a corresponding decrease in locally-grown fruit and veg, meat and dairy products being bought by supermarkets. This needs to change.”
“Cost of shopping is just so high at the moment. Getting to the point where I’m prioritising the children’s meals over my own – at the same time I recognise that the food producers (farmers) deserve a fair price for their product.“
“Used to be very brand loyal and never buy own brand but since the cost of living has risen so much I’ve switched to own brand on most products bar Heinz ketchup and Heinz beans..”
Download the Highlights Report
For a snapshot of insights from parents on influence and recommendations with some highlights of what they were telling us, download our free mini highlights report below on Parents and Grocery & Food
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Grocery & Food, including full appendices of verbatim responses from our survey participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
