[INSIGHTS REPORT] Over Half of Parents with Smart Meters Haven’t Yet Seen the Benefit
We ran a two week insights project asking parents different questions about home energy.
We were curious about what matters to parents when it comes to using energy in the home, choosing energy providers, managing energy use and more.
Read on to get some of those Insights into Parents and Home Energy and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Home Energy
To gather these insights we ran an online survey on Mykidstime.com in August 2022 with 275 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in August 2022 with 36 panel participants.
What We Asked Parents About Home Energy
Here’s a peek at of some of the key questions we asked parents about energy in the home:
- What energy source do you use for cooking?
- Did you switch energy suppliers regularly in the past?
- Apart from lowering the unit cost for energy, what else do you think energy suppliers could do to attract new customers and/or to help families with their energy use at the moment?
- Do you use any other smart technology for your home energy usage?
A Selection of the Feedback from Parents About Home Energy
“I’m worried about being worse off tariff wise, having to pay more in a short space of time due to paying both companies whilst switching or the company going bust.”
“We are starting to change our behaviour big time ensuring no waste, all lights turned off now when not in use and all the family are doing it now and unplugging electrical items not in use as well.“
“I think we could all try to use less energy we are all guilty of leaving things plugged in when not needed or not switching lights off we all need to be more aware.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Home Energy with some highlights of what they were telling us and recommendations for energy brands, download our free mini highlights report below on Parents and Home Energy.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Home Energy Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
