This month we ran a two week insights project asking parents about their experiences and preferences regarding in-store vs online retail.
We were curious about their shopping habits, what factors would make them choose in-store over online shopping and vice versa, and how their retail experiences could be improved.
Read on to get some of those Insights into Parents and In-store vs Online Retail and to download our free mini highlights report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and In-store vs Online Retail
To gather these insights we ran an online survey on Mykidstime.com in February 2022 with 465 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in February 2022 with 53 panel participants.
What We Asked Parents About In-Store vs Online Retail
Here’s a peek at of some of the key questions we asked parents about in-store and online shopping:
- Which retail stores do you enjoy shopping in-store and why?
- Which retailers do a good job with their online shopping and why?
- Any thoughts or comments on shopping for kids clothing and footwear online or in-store?
- What factors influence your decision to shop in-store vs online?
A Selection of the Feedback from Parents on In-Store vs Online Shopping:
“Checking out is the most stressful when you have children with you, something to keep them entertained and involved would be great.”
“Tesco have a great variety of groceries online but delivery is either too expensive or near impossible to get a time suitable. Dunnes is also great online for children’s school clothing, underwear and socks range. That would be my first go to.”
“A lot of the retailers have difficult returns policies which require going to post office and paying for returns. I wish they would make returns easier.”
“Dunnes have a good online system for delivery and click and collect which I use very regularly. Would like if other stores had the same.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on in-store vs online retail with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and In-Store vs Online Retail.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights. If you’re interested in viewing the full, in-depth version of the Parents and In-Store vs Online Retail Insights Report, including full appendices of verbatim responses from our survey participants, the full report is available to buy.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.