[INSIGHTS REPORT] Offers Come 2nd for Parents When Choosing Food Products for Kids
We ran a two week insights project asking parents different questions about buying kids’ food products.
We were curious about what matters to parents when it comes to choosing food products for their child, views on labelling, packaging and more.
Read on to get some of those Insights into Parents and Kids’ Food Products and to download our free mini highlights report.
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What You’ll Find in Our Highlights Report on Parents and Kids' Food Products
To gather these insights we ran an online survey on Mykidstime.com in August 2022 with 296 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in August 2022 with 33 panel participants.
What We Asked Parents About Kids' Food Products
Here’s a peek at of some of the key questions we asked parents:
- What do you look for on the nutrition label when buying kids’ food products?
- What’s your opinion on own label vs branded kids’ food products?
- What would make you try a new kids food product?
- Tell us what kids’ food products/brands you buy regularly and why you like them?
A Selection of the Feedback from Parents About Buying Food Products for their Child
“I tend to encourage the children to eat more natural snacks and eat what we eat but I would buy some products as treats or picnic fillers when out and about.”
“I wish the healthy alternatives were at the tills in supermarkets instead of the chocolate bars and cookies etc.”
“Would love to see samples in stores again. My youngest is my picky eater and she always comes shopping…would love her to try new stuff.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Kids’ Food Products with some highlights of what they were telling us and recommendations for food and drink brands, download our free mini highlights report below on Parents and Kids’ Food Products.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Kids’ Food Products Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
