We ran a two week insights project asking parents their views about their weekly grocery shop. We were curious about their shopping habits, and what makes them loyal (or not) to retailers and brands when it comes to their family weekly food shop.
349 parents answered questions, actively shared their opinions and gave detailed commentary on the topic of their family grocery shopping via an insights panel and an online survey.
We have compiled all the feedback along with key insights and actionable recommendations into one easily digestible report.
Dig into the full results and find out exactly what parents have to say about grocery shopping in our report.