[INSIGHTS REPORT] Parents Banish Pop Up and Banner Ads to the Naughty Step
We ran a two week insights project asking parents different questions about advertising.
We were curious about what matters to parents when it comes to advertising they see, views on formats, brand advertising, and more.
Read on to get some of those Insights into Parents and Advertising and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Advertising
To gather these insights we ran an online survey on Mykidstime.com in September 2022 with 330 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in August 2022 with 42 panel participants.
What We Asked Parents About Advertising
Here’s a peek at of some of the key questions we asked parents:
- What do you think of these types of brand advertisements?
- Are there any brand ads for products or services that come to mind that you saw recently that you like and why?
- How would you describe your thoughts on influencers and products you see them advertise?
- What could brands do better when it comes to using advertising to communicate their products/services to parents?
A Selection of the Feedback from Parents About Advertising
“Don’t disrupt and don’t use the same advert over and over again. Adverts can be enjoyable but can lose that enjoyment with over-saturation.“
“Most brands need to get to know their customer better. I know it is difficult when you are trying to appeal to a wide audience but different cohorts have different needs and should be advertised to accordingly.“
“Anything that an influencer is promoting I run a mile from, I have boycotted some brands due to overuse of influencers promoting them.“
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Advertising with some highlights of what they were telling us and recommendations for brands, download our free mini highlights report below on Parents and Advertising.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Advertising Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
