Access Our Full Report On Parents And Back to School Shopping

Access our Full Report on Parents and their views on Shopping for Back to School

We ran a two week insights project asking parents different questions about how they feel about Back to School shopping. We were curious to hear their views on school shopping; where they buy, how they budget and which retailers or brands they prefer, and more.

201 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an insights panel and an online survey.

We have compiled all the feedback along with key insights and actionable recommendations into one easily digestible report.

Dig into the full results and find out exactly what parents have to say about Back to School retail out in our report. 

Back to School

“Maybe bundles would be a good idea like a 1st class bundle would include uniform, backpack, stationary essentials and the most commonly used books for 1st class, etc.

What’s in our report?

In this report you will find:

  1. Key Highlights
  2. Demographics about the Respondents
  3. When Parents Buy Back to School Items
  4. How Parents Plan and Budget for Back to School
  5. Preference on In-store vs Online for Different Back to School Categories
  6. Buying School Books
  7. Buying Other School Supplies
  8. Factors that Influence Parents on Choice of Retailer
  9. Favourite Back to School Retailers and Brands
  10. What Retailers Could Do Better for Back to School
  11. Preference on Back to School Offers
  12. Where Parents Get Ideas for Back to School Products
  13. Final Thoughts on Back to School Shopping
  14. Key Insights and Actionable Recommendations
  15. Appendix – Verbatim
Contact us today to buy our Parents and Back to School Shopping Report, available for €500 ex VAT.
Back to School Shopping