Access Our Full Report On Parents And Christmas

Access our Full Report on Parents and their views on Planning and Buying for Christmas

We ran a two week insights project asking parents different questions about Christmas. We were curious to hear their views on buying toys; which brands they like, when they plan and buy for Christmas and what retailers could do better.

252 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an insights panel and an online survey.

We have compiled all the feedback along with key insights and actionable recommendations into one easily digestible report.

Dig into the full results and find out exactly what parents have to say about Christmas in our report. 

Christmas Full Report

Layby is a great option for parents and could be used by family to pay something off a big toy.

What’s in our report?

In this report you will find:

  1. Key Highlights
  2. Demographics about the Respondents
  3. How Parents Budget for Christmas
  4. When Parents Buy Different Christmas Categories
  5. Favourite Toy Brands
  6. Insights into Buying Toys
  7. Influence on Choice of Toys/Gifts
  8. Christmas Spend
  9. Buying Christmas Food & Drink
  10. Pain Points for Parents for Christmas Shopping
  11. What Retailers Could Do Better for Christmas Shopping
  12. Final Thoughts on Christmas
  13. Key Insights and Actionable Recommendations
  14. Appendix – Verbatim
Contact us today to buy our Parents and Christmas Report, available for €500 ex VAT.
Insights into Parents and Christmas