We ran a two week insights project asking parents different questions about Christmas. We were curious to hear their views on buying toys; which brands they like, when they plan and buy for Christmas and what retailers could do better.
252 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an insights panel and an online survey.
We have compiled all the feedback along with key insights and actionable recommendations into one easily digestible report.
Dig into the full results and find out exactly what parents have to say about Christmas in our report.