This month we ran a two week insights project asking parents about influence.
We were curious to find out more about how parents approach giving and receiving recommendations on products and services. 500 parents answered questions, actively shared their opinions and gave detailed commentary on the topic of influence.
Read on to get some of those Insights into Parents and Influence and to download our free mini highlights report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Influence
To gather these insights we ran an online survey on Mykidstime.com in December 2021 with 443 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in December 2021 with 53 panel participants.
What We Asked Parents About Influence
Here’s a peek at of some of the key questions we asked parents about influence:
- How would you share recommendations or experiences?
- Have you ever bought a product or service recommended by an online influencer and if you did, what was it and who was the influencer?
- Would you say you are influenced by online reviews from other people?
- If a product or service has been recommended by family or friends I trust, I would…
A Selection of the Feedback from Parents on Influence
“I typically only review purchases that I’m either super happy or super disappointed with. The last review I left was for tea towels, which were awful and almost a fire hazard because the material was so bad!”
“I am influenced by online reviews, but you can no longer trust the overall rating as there are so many fake reviews, I find I try to read a few reviews to try to get the feeling if there are any issues of concern.”
“I’m a ‘see it to believe it’ person, so I’d have to physically see the product a mate or someone else has recommended for me to be persuaded to buy the product I’m interested in.”
“Price, Paypal, Trustpilot and numerous opinions/ratings are important. If there are no reviews for a product/service I tend to avoid it and look for well recommended alternatives.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on influence with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and Influence.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights. If you’re interested in viewing the full, in-depth version of the Parents and Influence Insights Report, including full appendices of verbatim responses from our survey participants, get in contact with us now to purchase the full report.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.