[INSIGHTS REPORT] Paying the Bills Now Outstrips Pensions or Savings as Parents’ Top Financial Concern
We ran a two week insights project asking parents different questions about how they feel about financial planning for their family’s future.
We were curious to hear their views on life cover; how they are saving for retirement, if they are investing and other financial planning topics for the family.
Read on to get some of those Insights into Parents and Financial Planning and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Financial Planning
To gather these insights we ran an online survey on Mykidstime.com in July 2022 with 621 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in July 2022 with 42 panel participants.
What We Asked Parents About Financial Planning
Here’s a peek at of some of the key questions we asked parents about technology:
- What does the term ‘financial wellness’ or ‘financial wellbeing’ mean to you?
- Do you have life cover?
- How often do you review your pension arrangements?
- What concerns, if any, do you have about your children being online?
- What could financial brands/businesses do better to help you when it comes to understanding life cover, pensions and investments?
A Selection of the Feedback from Parents About Financial Planning
“COVID opened my eyes to the fact I had no pension, it should be a conversation had with every young adult as a part of life, nobody had that chat with me.”
“It’s such a complicated minefield that I feel like I don’t understand it. It’s hard to think about investing in pensions in the current times with rising daily costs.“
“A lot of middle income workers on a great wage cannot afford these protection policies and life or health insurance or cannot afford to pay into a pension even on a €50,000 plus annual household income.“
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Financial Planning with some highlights of what they were telling us and recommendations for financial services brands, download our free mini highlights report below on Parents and Financial Planning.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Financial Planning Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
