This month we ran a two week insights project asking parents about family grocery shopping.
We were curious about their shopping habits, and what makes them loyal (or not) to retailers and brands when it comes to their family weekly food shop.
Read on to get some of those Insights into Parents and Grocery Shopping and to download our free mini highlights report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Grocery Shopping
To gather these insights we ran an online survey on Mykidstime.com in January 2022 with 295 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in January 2022 with 53 panel participants.
What We Asked Parents About Family Food Shopping
Here’s a peek at of some of the key questions we asked parents about family wellbeing:
- Where do you do your main grocery shop and why?
- Which of these factors would make you change where you do your main grocery shop?
- What is your recent experience of the cost of your main weekly shop?
- What special offers / deals for grocery shopping would you like to see more of?
A Selection of the Feedback from Parents on Grocery Shopping:
“I make a shopping list each week and stick to it, I only buy extra if there are offers on products I use regularly. Because I stick to my weekly list I can budget better but it can be more than I expected some weeks.”
“They offer great loyalty, I get €10 off every €50 I spend each week as well as extra vouchers twice a year.”
“A shop could offer meal plan flyers and have the ingredients highlighted for that week in store.”
“I’ve noticed a shortage of stock and subtle price increases over the last 18 months, sign of the times I suppose. Things like toothpaste and mouthwash have gone expensive.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on family wellbeing with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and Grocery Shopping.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights. If you’re interested in viewing the full, in-depth version of the Parents and Grocery Shopping Insights Report, including full appendices of verbatim responses from our survey and panel participants, the full report is available to buy.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.