[INSIGHTS REPORT] Parents Turning to Technology to Track and Help with Their Family’s Health
This month we ran a two week insights project asking parents about family health.
We were curious to find out more about what parents are doing to manage family health. 200 parents answered questions, actively shared their opinions and gave detailed commentary on the topic of health.
Read on to get some of those Insights into Parents and Family Health and to download our free mini highlights report.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Family Health
To gather these insights we ran an online survey on Mykidstime.com in October 2021 with 144 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in October 2021 with 51 panel participants.
What We Asked Parents About Family Health
Here’s a peek at of some of the key questions we asked parents about
- What would you ask a pharmacist for advice on?
- If your family takes vitamins/supplements what products / brands do you buy regularly and why?
- Do you use any family health technology?
- If you have family health insurance, is there anything you think family health insurers should be providing that they aren’t currently?
A Selection of the Feedback from Parents on Family Health
“I ask pharmacists for information on the winter season, vitamins and minerals and what products are good for your body and skin. They are so helpful for advice.”
“I think health technology can be great if it means you don’t have to leave the house to get medical advice when you are feeling ill. And it offers more privacy.”
“Health insurers could offer more options for discounts on gyms and fitness wear. Better coverage for mental health. And an easier/clearer method of inputting receipts.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on health with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and Family Health.
Ready for more?
This free version of the report contains just a few quick highlights. If you’re interested in viewing the full, in-depth version of the Parents and Influence Insights Report, including full appendices of verbatim responses from our survey participants, get in contact with us now to purchase the full report.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
