[INSIGHTS REPORT] Tesco 3rd as Irish Parents Reveal Their Favourite Back to School Retailers
We ran a two week insights project asking parents different questions about how they feel about Back to School shopping.
We were curious to hear their views on school shopping; where they buy, how they budget and which retailers or brands they prefer, and more.
Read on to get some of those Insights into Parents and Back to School Retail and to download our free mini highlights report.
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Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
What You’ll Find in Our Highlights Report on Parents and Back to School Shopping
To gather these insights we ran an online survey on Mykidstime.com in May 2022 with 148 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in May 2022 with 29 panel participants.
What We Asked Parents About Back to School
Here’s a peek at of some of the key questions we asked parents about key aspects of planning and buying for Back to School:
- When do you typically buy these back to school items?
- What is your preference for shopping these back to school items?
- When planning for back to school, what could retailers do better? What would be useful to you?
- When it comes to back to school offers, what is your preference?
A Selection of the Feedback from Parents on Back to School Shopping
“Have loads of stock! My pet hate is getting half way through an order and getting the out of stock message. As I know if I continue with the order, I will have a double delivery charge.“
“Spread the offers out over the summer. Maybe offer some sort of payment plan to set aside in advance that you have credit ready for use when it’s that time.”
“Maybe bundles would be a good idea like a 1st class bundle would include uniform, backpack, stationary essentials and the most commonly used books for 1st class, etc.“
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on Back to School with some highlights of what they were telling us and recommendations for retailers and brads, download our free mini highlights report below on Parents and Back to School shopping.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Back to School Retail Report, including full appendices of verbatim responses from our survey and panel participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
