On the topic of pregnancy and baby, our Mykidstime article “60 Cool and Classic Unisex Baby Names to Fall in Love With” is an example of super popular targeted content for parents, with over 33k views in 2020. It’s official! Parents love baby names!
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows continued strong views for pregnancy and baby content. In particular, any content around baby names goes down well. Collectively, all our baby names content had over 100k views in 2020.
This particular article “60 Cool and Classic Unisex Baby Names to Fall in Love With” gives parents ideas for names that would suit any gender.
Recommended reading: Making Useful Content Free to Attract Parents to Your Brand
Why This Content Works
1. List content is always popular
A list with a defined number not only shows parents that there is a specific end to the article (#60) but it also encourages readers to see what the last suggestion on the list is.
2. Using alliterative words in an unexpected combination
In this case “Cool” with “Classic” catches the attention.
3. Adding emotion in helps with connection
Prospective parents like the idea of “falling in love” with a baby name as they anticipate their arrival.
And how do parents feel about baby products?
We asked parents to tell us their thoughts on baby products. One parent said “You definitely want a changing table for the first (for your back), a light buggy, soft baby gros, a sleep bag and swaddling muslins.”
We have seen a 320% rise (!) in views of content around pregnancy and baby – is this the result of the pandemic and more time at home together?!
Our Pinterest fans also loved our pin of “60 Cool and Classic Unisex Baby Names to Fall in Love With”, resulting in 9.83k Impressions and 222 Saves in the last 3 months.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.