We ran a 2 day panel of 20 parents around Ireland with children aged over 8.
We asked them to answer questions, share their opinions and give detailed commentary around food shopping, identifying Irish food products and more.
We then ran an online survey targeting parents to further validate the key findings, with over 800 parents responding.
At the end of the project we delivered actionable insights and recommendations along with anonymised verbatim data that Love Irish Food could use to show their members and retailers.