Only a Third of Parents are Saving Regularly for Retirement

Even though many parents have pension plans, only one third of them are saving regularly for retirement, and many parents find pensions confusing being also unsure of what to do if they take a career break. These findings were part of research we carried out in advance of Pensions Awareness Week 2021.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended Reading: Do Parents Have Pensions?

We asked parents to tell us their thoughts on the topics of pensions as part of a wider study on Life, Pensions and Investments in July 2021. While the majority of parents told us they had pensions in place, they said they struggled with understanding pensions and were concerned that they are saving enough for retirement.

Read some of the results from our study here.

Just one in three Irish parents are regularly saving for their retirement

Our research was featured in the Irish Independent, Daily Mail and on Bizplus.ie. Here’s an excerpt from one of the press articles:

Just one in three Irish parents are saving for their retirement regularly, according to a new survey. It found that while most have pensions in place (88pc), they are not saving on a regular basis, with just 32pc responding that they did so.

The study of 780 parents across the country was carried out by ParentsandBrands, ahead of Pensions Awareness Week, September 20-24. PAW was conceived to raise awareness about retirement planning and to help people take charge of their long-term savings.

Read the rest of the Irish Independent article here.

Pensions Awareness Week 2021

Backed by a host of businesses, Pensions Awareness Week is an initiative from Moneycube. Many parents admit to not understanding how pensions work and are unsure what happens to their contributions if they take a career break or paternal leave. So they added some parent-specific sessions to the line up this year.

Our co-founder Jill Holtz, chaired a session “Pensions and other essentials for parents in Ireland” as part of Pensions Awareness Week which you can view below.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.