Direct channels to highly engaged parents.
Knowing your consumers and understanding why they make the purchasing decisions they do is the most valuable information for businesses to have. Our platform is unique because it is comprised of parents who control between 70% and 100% of all purchasing, depending on the category.
For themselves, as individuals, as well as for their families, their parents, siblings and friends. The parents on our platform willingly allow us to mine insights with them for no reason other than that they want to.
They want to give feedback to help improve products and services, they want to connect with businesses and brands who want to listen to them as consumers.
Unlike research companies, we do not, as a rule, pay participants. As our parents are not being paid, they feel that they can be totally honest about their opinions. This also means a lower cost for brands and businesses to get the insights they need, without having to pay attendance fees or incentives.
We recruit and run tailored panels to engage directly with your brand,
unlocking insights to help you make better business decisions.
Launching a new product or service? Sluggish sales in a category? Based on your brief, we will talk to a tailored panel of parents to deliver an action plan with recommendations.
Ongoing dialogue with tailored panels of key consumers to sense-check as you go. Great for planning rollout, changes to your products or service, upgrades to your website and more.
Are you developing new products or entering new markets and need to validate with consumers? We will run a taster project to facilitate the research you need with a panel of parents.
Find out from a wider cohort of parents exactly what they think via tailored online surveys run on Mykidstime.com including quantitative and qualitative questions to help you have confidence in how you are proceeding.
Ask our parent panel a key question delivered by email to help you get a quick sense check on a topic of your choice with anonymised answers delivered back to you within a week.
Let us take care of everything. You can leverage our trusted channels and marketing expertise to hone your messages and deliver those direct to parents online, guaranteed to engage and activate them.
Access valuable insights on a variety of sectors and consumer buying behaviour topics including anonymised verbatim to let you see what parents really think of you and your competitors.
We will work with you to create a pilot to test activation with parents around your product or service using trackable links and understanding what will make them recommend and bring other customers to you.
Through parents tap into the attitudes of children and teens with options to test out products and services and get honest feedback not only from the children but more importantly from the parent buyers.
Latest insights in parent marketing from
ParentsandBrands.
We ran a two week insights project asking parents different questions about family days out and staycations. We were curious about what matters to parents
Bite-Sized Insights: Family Festivals 2nd Most Popular Outdoor Activity for Families For this week’s bite-sized insights topic, we were interested to find out what kinds
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