No one likes paying for insurance but few would argue against the peace of mind it offers parents when considering the wellbeing of their families. The ins and outs of different types of insurance can be notoriously difficult to understand. On Mykidstime.com, we provide a wide range of lifestyle content for parents, including content that offers guidance around various types of family insurance including life, health, pet, car etc.
We were curious to see how parents were engaging with this type of content. Our regular dive into our analytics revealed some interesting insights. Read on to find out Insurance Insights From Parents:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
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Insurance Insights From Parents
Looking at recent website traffic data on Mykidstime we can see what type of content parents are looking at and what they engage with when it comes to family insurance. We also asked parents to tell us the different ways in which they purchase different kinds of insurance policies.
📝 From our recent survey, we discovered that over 50% of parents usually purchase insurance directly from the provider, rather than going through a broker or by using a switching service.
👀 The top viewed insurance lifestyle articles in the last 3 months were:
- 10 Common Pitfalls To Avoid When Buying Family Insurance
- 8 Tips on Choosing Health Insurance for Families
- 8 Crucial Things Parents Need to Prepare in Case You Die
📍4.4% of our 7.2M audience is interested in insurance content.
It’s always so interesting to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.