Proof That Parents Want Practical Family Lifestyle Content

family lifestyle content supermarket trolley

On the topic of Grocery Shopping our Mykidstime article “21 Tips & Tricks to Cut Your Food Bill in Half” recently had 3k views when we shared it again on our social channels. These figures tell us that parents want to read this type of practical, family lifestyle content.

family lifestyle content supermarket trolley

Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help

We published 21 Tips & Tricks to Cut Your Food Bill in Half as a content article on our parent site website in order to give ideas to parents for saving money on grocery shopping and cooking.

Our engaged community had articulated to us that they appreciate ideas and want to read articles that would help them with family life.

We have also seen strong views on our Google Analytics for this type of lifestyle and food-related content. Sharing this article again on our social channels and seeing the response (clicks and shares) showed again why parents have an “appetite” for this type of tips based family lifestyle content.

Why This Content Resonates with Parents

1. It was written by a real Mum

On Mykidstime, all our writers are parents which means they are bringing their real life experiences to our content which parents can then trust.

2. It helps solve a problem

The problem of how to keep the grocery bill as low as you can. We find problem solving content to be really effective on Mykidstime. People like to be helped!

3. Just like with supermarket shopping, lists work

Readers can scroll or read with ease, taking the salient points that work for them.

And how do Parents feel about Grocery Shopping?

In our recent Insights studies about women and their views on buying food for the family and grocery shopping, it turns out

  • 51% of parents still want an in-store experience. “It can be a bit labour intensive to buy online and I prefer looking for fresh food when in store.”
  • When it comes to Home Cooking: 67% are looking up recipes online.“I find as we are shopping less often so I need to be more prepared. We are definitely trying new things as I’ve more time at home! I’ve also noticed a lot less waste in the house as I’m much more conscious of planning based on what we have in our press or fridge. Lots more fresh meals!”
  • Re Food Waste: 44% said they are producing less food waste at home. “I think our food waste for 1 week increased as I did a clear out of presses etc. However apart from that week it has decreased. I find we are wasting less fruit, salad and turkey/ham slices. Plus with no school lunches we aren’t getting back half eaten sandwiches or mushy bananas etc.”

food waste

Read more feedback in our insights reports on Food Trends affecting Women Buyers and Online Shopping For Groceries.

Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.


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