16 Insights
<div class="at-above-post-arch-page addthis_tool" data-url="https://www.parentsandbrands.com/reports/parents-and-influence/"></div>We ran a two week insights project asking parents different questions about what influences them to try new products and services. We were curious about who parents trust for product and service recommendations, who influences their choices and more. 332 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an online survey in December 2022.<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class="at-below-post-arch-page addthis_tool" data-url="https://www.parentsandbrands.com/reports/parents-and-influence/"></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><!-- AddThis Related Posts generic via filter on get_the_excerpt -->