Parents and Buying and Planning for Christmas

We ran a 2-week insights project asking parents different questions about how they feel about buying and planning for Christmas. We were curious to hear their views on buying toys for their own children and others; how they plan and budget for Christmas, what brands they like and why, what items they stock up on early, and what retailers could do to help and more. 252 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an insights panel and an online survey.
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Report Includes

  • 17 Insights