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Parents and Grocery Shopping

We ran an insights project asking parents about grocery shopping. We were curious about what factors they consider important when carrying out the weekly grocery shop for the family.
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What we did

We ran a two week insights project using an insights panel and an online survey asking parents their views about their weekly grocery shop.

We were curious about their shopping habits, and what makes them loyal (or not) to retailers and brands when it comes to their family weekly food shop.

349 parents answered questions, actively shared their opinions and gave detailed commentary on the topic of their family grocery shopping.

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