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Parents and In-Store and Online Retail

We ran an insights project asking parents about their experiences and preferences regarding in-store vs online retail. We were curious about their shopping habits, what factors would make them choose in-store over online shopping and vice versa, and how their retail experiences could be improved.
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What we did

To gather these insights we ran an online survey on Mykidstime.com in February 2022 with 465 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in February 2022 with 53 panel participants.

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In-Store vs Online Retail
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