Consumer Behaviour ,

Parents and Influence

We ran a two week insights project asking parents different questions about what influences them to try new products and services. We were curious about who parents trust for product and service recommendations, who influences their choices and more. 332 parents answered questions, actively shared their opinions and gave detailed commentary on the topic via an online survey in December 2022.

View Report details

We have compiled all the feedback from parents on their views on influence and recommendations along with key insights and actionable recommendations into one easily digestible report.

Now you can study the full results and find out exactly what parents have to say about Influence in our report.