Increase your website’s effectiveness

Consumer insight

Discover why online visitors behave the way they do and gain valuable feedback. We work with you to design digital insights to get right to the heart of what your users need through tried and tested consumer panels.

Actionable Consumer Feedback

Get honest feedback from your customers and prospective customers to improve your website’s impact on your bottom line. By implementing changes based on data-driven insight, you can expect:

WEBSITE & mailing list

  • More conversions on your website
  • Uplift website sales
  • Grow mailing list

SEO & consumer insight

  • Improve findability and relevance for SEO
  • Learn about potential new categories/products that buyers want

Products & MESSAGING

  • Ditch what’s not working/selling
  • Hone the messages on your website
  • Have instant impact

What's Included

ParentsandBrands will deliver a 4 month project:

Month 1

Discovery and project preparation.

Month 2

ParentsandBrands qualitative consumer panel + analysis of panel results + presentation.

Month 3*

Your team implements website updates based on feedback

Month 4*

2nd ParentsandBrands qualitative consumer panel + analysis of panel results + presentation.

* these may move out depending on investment/website.

Project Deliverables

  • Insights direct from consumers and users
  • Action plan to address weaknesses
  • Potential ideas for future development
  • Testimonials from consumers/users
  • Potential marketing and communications collateral

Our research projects are fully GDPR compliant.

Costs & Next Steps

Special rate for Retail Excellence Ireland members €6k ex VAT discounted from €7.5k VAT

Contact us today to arrange your initial discovery call and get your project started. Don’t forget to mention Retail Excellence Ireland to get your 20% off!