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Tag: Business

grocery and food brands

[INSIGHTS REPORT] Two Thirds of Families Have Switched to Own Brand to Save Money on Food

We ran a two week insights project asking parents different questions about grocery shopping and buying food products. We were curious about their food shopping…

Michelle Davitt 7 February 2023
Insights from parents about influence and recommendations

[INSIGHTS REPORT] 95% of Irish Parents Recommended a Product or Service in the Last Year

We ran a two week insights project asking parents different questions about influence and recommendations. We were curious about how parents recommend, who they are…

Michelle Davitt 11 January 2023
family holidays kids at airport

[INSIGHTS REPORT] Ryanair Comes 3rd as Irish Parents Reveal Their Favourite Travel Brands

We ran a two week insights project asking parents different questions about family holidays and travel for 2023. We were curious about what parents think…

Jill Holtz 16 December 2022
Family Finances

[INSIGHTS REPORT] 1 in 4 Parents Unable to Save Now

We ran a two week insights project asking parents different questions about family finance. We were curious about what parents think about different aspects of…

Jill Holtz 2 December 2022
family life in ireland

[INSIGHTS REPORT] Parents Reveal True Cost of Living and Challenges to Family Life in Ireland

We ran a two week insights project asking parents different questions about life in Ireland. We were curious about what parents think about different aspects…

Jill Holtz 18 November 2022
insights from parents into family health lead

[INSIGHTS REPORT] Two Thirds of Families are Taking Different Vitamins and Supplements Since COVID

We ran a two week insights project asking parents different questions about family health. We were curious about what matters to parents when it comes…

Jill Holtz 28 October 2022
Parents and Advertising

[INSIGHTS REPORT] Parents Banish Pop Up and Banner Ads to the Naughty Step

We ran a two week insights project asking parents different questions about advertising. We were curious about what matters to parents when it comes to…

Jill Holtz 24 September 2022

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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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