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Tag: Retail

Baby Products

[INSIGHTS REPORT] Price Jumps Above Brand When it Comes to Buying Baby Products

We ran a two week insights project asking parents different questions about buying baby products. We were curious about what matters to parents when it…

Jill Holtz 31 August 2022
Financial Planning

[INSIGHTS REPORT] Paying the Bills Now Outstrips Pensions or Savings as Parents’ Top Financial Concern

We ran a two week insights project asking parents different questions about how they feel about financial planning for their family’s future. We were curious…

Jill Holtz 15 August 2022
Family Technology

[INSIGHTS REPORT] 38% of Parents Prefer to Buy Technology from Specialist Retailers

We ran a two week insights project asking parents different questions about how they feel about technology for the family. We were curious to hear…

Michelle Davitt 21 July 2022
Insights into Parents and Christmas

[INSIGHTS REPORT] Christmas Spending by Parents Expected to Increase

We ran a two week insights project asking parents different questions about how they feel about Christmas shopping. We were curious to hear their views…

Michelle Davitt 19 July 2022
back to school shopping

[INFOGRAPHIC] Offers and Convenience Key Factors in Choosing Where to Buy for Back to School

Every month we put together an infographic containing some key stats from our latest insights report with parents. For this particular report, we were curious…

Jill Holtz 14 July 2022
Back to School Shopping

[INSIGHTS REPORT] Tesco 3rd as Irish Parents Reveal Their Favourite Back to School Retailers

We ran a two week insights project asking parents different questions about how they feel about Back to School shopping. We were curious to hear…

Michelle Davitt 29 June 2022
brands and christmas communication

Bite-Sized Insights: 1 in 4 Parents Happy for Christmas Advertising to Begin in September

Bite-Sized Insights: 1 in 4 parents happy for Christmas advertising to start in September For this week’s bite-sized insights topic, we were interested to find…

Robyn Hamilton 21 June 2022
Late Late Toy Show

Should the Late Late Toy Show Move to September?

New research with parents on the topic of Christmas shopping shows that behaviours have undergone some significant changes since COVID. We carried out research asking…

Jill Holtz 17 December 2021
COVID changed family shopping lead

Has COVID Changed Family Shopping Forever?

We were curious to see if family shopping has undergone some significant changes since COVID so we did some research and asked parents to share…

Jill Holtz 14 December 2021
food trends

5 Food Trends That Are Influencing Women Buyers

This month’s insights are all about the topic of food trends. We asked women from our trusted panel of parents to tell us their views…

Jill Holtz 1 June 2020
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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