This Content Title Worked Super Well to Catch Parents’ Attention
On Mykidstime.com, though our focus is to create content that helps parents with their children, we also provide a wide range of lifestyle content designed to help parents themselves too.
Our Mykidstime article “Are You Wearing the Wrong Bra Size? Here’s How to Find Your Perfect Fit” is an excellent example of lifestyle content that catches the eyes of busy parents, solving a common problem for them.
Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help
We’re proud of our actively engaged community of articulate parents, who regularly provide us with feedback and tell us that they appreciate ideas and enjoy reading articles that help them with all aspects of family life. They’ve told us that they particularly appreciate the far-ranging variety of topics we cover that appeal to many different parent-relevant interests.
For example, on the lifestyle topic of clothing, we have gotten feedback from parents telling us that they love that we not only provide content that helps with dressing kids, but also offers tips about adult clothing too. This particular article “Are You Wearing the Wrong Bra Size? Here’s How to Find Your Perfect Fit” offers a practical guide to finding the perfect bra size, along with some extra tips around bra types in general.
Recommended reading: Even Tricky Subjects Can Become Useful Content for Parent
Why This Content Works
1. Having a question in the title with a clear answer is effective.
The article title addresses a common problem for parents but promises an answer to the problem in the same title. This prompts interest and makes the reader want to click on the article to find out more.
2. Using the negative word ‘wrong’ conversely attracts attention.
As humans, we naturally gravitate towards correcting or fixing things that we perceive to be ‘wrong’. Asking the reader directly if something about them is ‘wrong’ makes them want to check or prove that it isn’t.
3. Following a negative word with a positive one like ‘perfect’ offers a solution to the problem.
Altogether the title gives the reader a good idea of what to expect – a guide to effective bra sizing, solving the problem it proposed. The piece then goes beyond what’s promised by offering extra information around the topic of bodies and bras, listing more reasons and explanations for why your current bra might not be the best fit.
And how do parents feel about clothing content?
In our recent insights studies with parents, we asked them to tell us their thoughts on what they look for when buying clothes and what is important to them.
One parent said “I prefer to get a majority of our clothes second hand and then spend on a few special pieces.”
👀 The top viewed clothing lifestyle articles in the last 3 months were:
📍 45.1% of our 6.5M audience on Pinterest is interested in women’s fashion with 11.3% of them interested in men’s fashion.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
