Increase your website’s effectiveness

Consumer insight

Discover why online visitors behave the way they do and gain valuable feedback. We work with you to design digital insights to get right to the heart of what your users need through tried and tested consumer panels.

Actionable Consumer Feedback

Get honest feedback from your customers and prospective customers to improve your website’s impact on your bottom line. By implementing changes based on data-driven insight, you can expect:

WEBSITE & mailing list

More conversions on your website
Uplift website sales
Grow mailing list

SEO & consumer insight

Improve findability and relevance for SEO
Learn about potential new categories/products that buyers want

Products & MESSAGING

Ditch what’s not working/selling
Hone the messages on your website
Have instant impact

What's Included

ParentsandBrands will deliver a 4 month project:

Month 1

Discovery and project preparation.

Month 2

ParentsandBrands qualitative consumer panel + analysis of panel results + presentation.

Month 3*

Your team implements website updates based on feedback

Month 4*

2nd ParentsandBrands qualitative consumer panel + analysis of panel results + presentation.

* these may move out depending on investment/website.

Project Deliverables

Insights direct from consumers and users
Action plan to address weaknesses
Potential ideas for future development
Testimonials from consumers/users
Potential marketing and communications collateral

Our research projects are fully GDPR compliant.

Costs & Next Steps

Introductory rate of €7.5k discounted from €10k ex VAT.