We ran a 2 day panel of 20 parents around Ireland with children in different types of primary schools.
We asked them to answer questions, share their opinions and give detailed commentary about buying in this particular retail category.
At the end of the project we delivered actionable insights and recommendations along with anonymised verbatim data that Schoolbooks.ie could use for further analysis.
From initial client briefing to delivery of results, the project took 4 weeks.