[INSIGHTS REPORT] Other Parents’ Recommendations Matter Most to Parents Buying Baby Products

parents feedback on babies and pregnancy

This month we ran a two week insights project asking parents about buying for baby.

We were curious about what matters to parents when it comes to trusting brands and products that they buy for their baby.

Read on to get some of those Insights into Parents and Baby Products and to download our free mini highlights report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

What You’ll Find in Our Highlights Report on Parents and Baby Products

To gather these insights we ran an online survey on Mykidstime.com in January 2021 with 164 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in January 2021 with 18 panel participants.

What We Asked Parents About Baby Products

Here’s a peek at of some of the key questions we asked parents about family wellbeing:

  1. What baby and pregnancy brands do you like / impress you and why?
  2. How have your buying habits changed (if at all) since lockdown for how and where you buy baby products and equipment?
  3. What is important to you when it comes to baby equipment that you buy for your baby?
  4. What is important to you when it comes to skincare products for your baby?

A Selection of the Feedback from Parents on Buying Baby Products

“Online shopping is a lifeline for a mum with two young children and another on the way. If I need some new products for baby I will do my pricing online and order from local shops if possible.”

“I personally buy baby products based on reviews and recommendations. I like a retailer that has all the detailed product info under the item as some don’t always have this. A good description with lots of info and sizing helps a lot.”

“Our baby is our first, but both my husband and I have siblings who have children. Most of the advice and ideas came from them. Friends of ours were also expecting at the same time so we would discuss products.”

“I was given a wooden ladybird design back massager by my friend and it was such a lovely and thoughtful gift. I bought Bio Oil for myself when pregnant. Best baby product I bought was the Tommee Tippee Electric Bottle Steriliser.”

“We shop with Tesco mostly as we find the best value for money. However I would keep an eye out for Baby events, and other baby offers. Our baby suffers from dry skin, so we opted to go for water wipes and we have found Dunnes to have great value on these during their baby event.”

“I bought myself a pregnancy pillow and I would recommend it to any pregnant person. I couldn’t have done without it during my pregnancy. We were given a lot of baby skin care products as gifts, most of which haven’t been used yet. We were also given Gro bags which we couldn’t do without, and I would recommend investing in.”

Download Our Free Highlights Report

Insights from Parents About Baby Products Mini Report

For a snapshot of insights from parents with highlights of what they were telling us and recommendations, download our free highlights report on Parents and Baby Products.

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Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

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