[INSIGHTS REPORT] Parents Want To Take Action About Climate Change and Sustainability

This month we ran a two week insights project asking parents about climate change and sustainability.

We were curious about what they were thinking when it came to changing their own behaviour and what level of urgency they had around climate change.

Read on to get some of those Insights into Parents and Climate Change and to download our free mini highlights report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

What You’ll Find in Our Highlights Report on Parents and Climate Change

To gather these insights we ran an online survey on Mykidstime.com in January 2021 with 85 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in January 2021 with 15 panel participants.

What We Asked Parents About Climate Change

Here’s a peek at of some of the key questions we asked parents about climate change and sustainability:

What does climate change mean to you?
What are your barriers to making lifestyle changes that would help tackle the climate crisis?
Who is responsible for taking action on climate change?
What way would you most prefer to receive that information about climate crisis?

A Selection of the Feedback from Parents

“It’s been communicated well but I’m unsure what steps we need to take, an action plan needs to be communicated.”

“Environmentally friendly products and sustainability is a factor for me when I’m buying products for my skin or hair. As for cleaning products, I only buy products where I can recycle the packaging.”

“Reducing non sustainable options (e.g. less packaging, more local produce, no single use plastic) and have these highlighted in shops.”

“Retailers need to make a bigger effort in communicating the message about being more sustainable, as well as stocking more environmentally-friendly options and promoting them.”

Download Our Free Insights Report

For more recommendations, survey results and in-depth insights, download our free Insights report on Parents and Climate Change.

In the report you’ll get in depth stats, insights and recommendations for brands and retailers.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.