On the topic of Family Technology, our Mykidstime article “16 Risky Apps Parents Should Be Aware Of (and Why!)” is an excellent example of creating useful content that resonates with your audience. Technology tips and ideas to help parents when dealing with their child online is always popular on Mykidstime.com. When it comes to family technology, parents still want help:
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Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of our Google Analytics shows continued strong views for this type of content. In particular, any content around keeping kids safe online always gets good views.
This particular article “16 Risky Apps Parents Should Be Aware Of (and Why!)” gives parents a list of apps that they should be aware of and helps to inform them about the app. Since publication in January this has had almost 5k views.
Recommended reading: Why Emotional Content Resonates With Parents
Why This Content Works
1. Lists Work
Readers like finite lists, it helps them to know there’s an end to the content and what to expect.
2. Using “Risky Apps” in the Title
The word “Risky” in the title shows parents straight away that this content might be of interest to them. It’s always good to be as specific as you can to the potential reader to let them see quickly if this is for them or not.
3. Helping Parents With a Specific Solution
Parents can see right away that this article is going to tell them about apps they should be aware of.
And how do parents feel about family technology?
In our recent insights studies with parents, we asked them to tell us their thoughts on technology for the family and what is important to them.
One parent said “Keeping my daughter safe online is important. I use a mixture of blocking, watching what she is doing and also trusting her to be responsible.”
👀 The top articles viewed in the last 3 months around technology were:
- 20 Free Educational Apps for Kids Reviewed by Families
- 10 of the Handiest Apps for Stop Motion Animation
- 16 Risky Apps Parents Should Be Aware Of
📍Our Pinterest fans loved our pin of How many of these 127 secret teen codes do you know? resulting in over 61k reach and 193 saves in the last 3 months.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.