Why Creating Seasonal Content For Parents Can Bring Them To Your Brand
On the topic of hair and beauty, our Mykidstime article “48 Simply Stunning First Communion Hairstyles for Girls” is an example of highly effective, targeted content for parents, with over 25k views in 2020. Here is why creating seasonal content for parents can bring them to your brand.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows that hair and beauty content is popular. In particular seasonal content such as hairstyle and nail ideas.
This particular article “48 Simply Stunning First Communion Hairstyles for Girls” shows a variety of different examples and ideas for hairstyles for communion season.
Recommended reading: Making Useful Content Free to Attract Parents to Your Brand
Why This Seasonal Content Works
1. Using alliterative words
In this case “Simply” with “Stunning” catches the attention.
2. It helps parents to solve a seasonally specific problem
Content that helps parents to solve a particular problem for a particular season always works in our experience – in this case what hairstyle their daughter could have for her special communion day.
3. List content is always popular
List content is always popular, it not only shows parents that there is a specific end to the article (#48 in this case) but they also like to browse through the list to see what the last suggestion on the list is.
And how do parents feel about haircare and beauty products?
We asked parents to tell us their thoughts on buying haircare and beauty products. One parent said “I tend to always buy the same shampoo and conditioner for my hair as it keeps it looking healthy, but when it comes to moisturisers and body creams, I go with what is on offer in the shop or pharmacy.”
💄We have seen a 55% drop in views of hair and beauty content on Mykidstime in 2020, clearly reflecting that Mums had less opportunities to go out or wear makeup! But surprisingly there was a 122% jump in our Communion hairstyles content, even with communion season being postponed.
📍Our Pinterest fans also loved our pin of “Create a Fairytale Look With 50 Fun and Easy Ideas for Disney Nails”, resulting in over 50k reach and 161 saves in the last 3 months.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.